November 5, 2018 – On its 13th year, the Auto Focus People’s Choice Awards (AFPCA)* once again recognized the most popular automotive models in the Philippines. In the recent APFC Awards Night, Mitsubishi Motors Philippines Corporation (MMPC) was honored to receive 3 major awards from this prestigious awards program.
The Montero Sport won major title for the Model of the Year Awards as it bested its competitors in the SUV of the Year. Having been undefeated for five straight years in the SUV of the Year category, the Montero Sport was also included in the elite Model of the Year- Hall of Fame. It is no surprise that the public continue to patronize this model because of its topnotch performance, class-leading features and best value for money that the Montero Sport offers.
Apart from the Model of Year Awards, another equally important recognitions given were the Media’s Choice awards. With the votes coming from the most discerning Motoring journalist of the country, two among MMPC’s best-selling models were recognized. The XPANDER which was just launch during the first quarter of the year instantly captured warm market acceptance including appreciation from the media for its superb styling and class-leading features. Thus, this year it was voted by the media as the Best Design under the MPV category. The XPANDER’s design truly outshines its rivals with its adventurous and futuristic style. It flaunts Mitsubishi Motors’ Dynamic shield design concept which powerfully expresses high performance and sense of protection. Another big winner is the Pajero which was proclaimed as the Auto Focus Media’s Choice for Best Engine Performance in the Large SUV category. The Mitsubishi Pajero is powered by 3.2L In-Line 4 DOHC 16-Valve Turbocharged an Intercooled VGT Diesel engine. This engine is proven to provide superior torque especially during low to mid ranges.
Receiving the awards during the recognition night was Mr. Taichi Nakajima, MMPC Executive Vice President for Sales and Marketing. “We are very delighted to be recognized once again in the AFPCA. These awards are testaments of the market’s unrelenting trust and continued patronage to the Mitsubishi Motors brand”, Mr. Nakajima expressed. The public voted for these models because of its known quality and excellent performance. “We shall strive further and continue to offer innovative and cutting-edge vehicles to our most valued customers as we live-up with the Mitsubishi spirit” he added.
*AFPCA is an annual awards program organized by Sunshine TV (STV) to recognize and commemorate the most preferred vehicle models of the public and media. Winners of the model of the year were determined thru a public poll and total sales of that particular model. A percentage weight factor of 80% was applied to total votes from the Public Poll, and 20% to Month-to-date Sales (January to September 2018). The official list of entries consisted of models from automotive manufacturers that are official members of Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Association of Vehicle Importers and Distributors (AVID).