Mitsubishi Motors Thailand Company Limited (MMTh) announced that the Mirage hatchback has already reached its 200,000 units production milestone. The Mirage was first introduced in Thailand on March 2012 and was launched later on in the global market. More than half of the total Mirage production or 61% accounting for 122,309 units of the 200,000 production were exported to 66 countries worldwide. According to Mr. Masahiko Ueki, MMTh president, the outstanding volume of the Mirage represents good responses from global market and it also shows production capability of Mitsubishi Motors Thailand which accomplishes eco car requirement of Thailand Board of Investment (BOI). The program requires minimum production 100,000 units from automotive manufacturing within 5 years after it starts production line. However, Mitsubishi Mirage meets the eco car requirement of BOI in 2013 which has total production 115,865 units; this is only in the second year of production. The Mirage is also known as the global eco car for its fuel efficiency and features that responds to environment friendliness. “Mitsubishi Mirage received good responses from both domestic and export markets, the majority of customers are satisfied with fuel efficiency, maneuverability and utilities. Moreover, the Mirage has already received several awards and recognition not just in Thailand but also in other countries where it is being exported.
Mirage bestselling hatchback in PH
In the Philippines, Mitsubishi Motors Phils. Corp. (MMPC) first unveiled the Mirage in August 2012 during the 4th Philippine International Motorshow and it automatically drew the interest of the market most specifically those who are first time car buyers. It did not only attract the young car buyers but it also captured the market with diverse demographics and those who are looking for affordable car that is loaded with class leading features. The Mirage was officially launched in November 2012 and thereon followed a successful sales story which in fact has significantly improved MMPC’s passenger car presence in the local automotive industry. On April 2013, the Mirage was awarded by the Car Awards Group Inc. as the 2012 Car of the Year- Philippines (COTY-P). The Mirage bested 69 other new models eligible for the COTY-P award. Last year, 6,191 units of Mirage were sold making it the bestselling hatchback in the country. Since its introduction until January 2014 MMPC has already sold 8,352 units of Mirage. MMPC expects that the Mirage together with the recently launched Mirage G4 (sedan) will continue to attract a diverse market niche and likewise sales for the Mirage models will consistently surge and will highly contribute in MMPC’s market performance.
The Mirage continues to draw market interest not only because of its very affordable price but also because of its proven fuel efficiency, superb performance and apart from these owners get to enjoy features and amenities that are beyond their expectations. The top of the line Mirage offers convenience features such as the push start and stop engine button and a dealer option touch-screen audio system equipped with GPS Navigation. Safety will never be compromised as the Mirage features a standard dual SRS airbags, and the GLS variant is equipped with Anti-Lock Braking System with Electronic Brake Distribution which prevents the wheels from locking in emergency stops, giving greater control even on tougher driving conditions. The Mirage also comes in cool body colors. The GLS variants are available in Lemonade Yellow Metallic, Pop Green Mica, Medium Blue Mica, Majestic Red, Savanna White, Cool Silver Metallic, Gemstone Grey and Pyrenese Black while the GLX variants: Majestic Red, Savanna White, Cool Silver Metallic, Gemstone Grey and Pyrenese Black are available. MMPC also offers worry free ownership with its extended warranty period of 5 years or 100,000kilometers (whichever comes first). Truly the Mirage offers best value for money with its price ranging from P503,000 for the base model GLX Manual Transmission and P648,000 for the top of the line GLS Continuously Variable Transmission variant.