Mitsubishi Motors Philippines Corporation (MMPC) continues its upbeat performance as it closed the first half of the year registering higher growth than that of the industry. For the first semester, MMPC was able to sell a total of 21,282 units a significant growth of 25.5% as compared to the 16,956 units sold during the same period last year. Total industry sales for the first semester was at 87,226 units for a 19.7% growth compared to 72,871 units sold same period last year. Based on the consolidated reports of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA), MMPC was able to capture 24.4% market share. MMPC remains to be one of the bestselling automotive brand in the country.
Based on year-to-date comparison of figures MMPC posted increases on several segments. With the strong demand and wide market acceptance for the Mirage and Lancer EX 1.6, MMPC was able to reestablish its presence in the Passenger Cars segment making sales for this segment dramatically improved by 811.2% versus the same semester last year. A total of 4,538 units were sold for the first half of this year while only 498 units were sold during the same period in 2012. Meanwhile trucks sales also increased by a double digit figure of 32.1%. From January to June of the year, 317 units of Fuso trucks were sold. Mitsubishi Light Commercial Vehicles (LCV) modestly increased by 1.3% with 16,416 units sold.
Aside from the improvement in the Passenger Cars, LCV and Trucks, several models also topped the list of bestselling vehicles for the semester. Among these models were the Montero Sport, Mirage and locally manufactured models such as L300 and Adventure. The Montero Sport which unceasingly is the number one in the LCV segment is also the second bestselling vehicle among all categories and models. 7,497 units of Montero Sport were sold from January to June 2013. The L300, Adventure and Strada also hit the LCV bestselling list as L300 is on the sixth spot while the Adventure and Strada made it to the ninth and tenth place respectively. Year-to-date performance shows that L300 sales reached 3,267 units while 3,171 Adventures were sold and 2,092 units for the Strada. In the Passenger Cars segment the Mirage takes the third spot in the top ten models for the first half of the year and impressively grabs the number one position as the bestselling car last month. The Mirage which was launched just last year instantly captured a good share of the market because of its performance and best value for money that it offers.
For the second half of the year, MMPC is confident that it will be able to maintain or even surpass its notable performance. MMPC believes that given its refreshed vehicle lineup, a new passenger car model intro in the second semester, aggressive marketing efforts and performance for the first half of the year and with the sustained robust Philippine economy it will be able to even surpass its annual sales target for another record breaking year. “We remain positive that MMPC will further increase its sales volume in the second half with the coming upgrades to its bestselling models and its core models,” Mr. Froilan Dytianquin, Vice President for Marketing Services said. “We are also excited with the introduction of the Mirage G4 which is another addition to our passenger car lineup. We expect that this all-new model will have the warm market reception similar to the Mirage hatchback. This will further reinforce Mitsubishi’s presence in the passenger cars segment and will greatly strengthen our performance for this year” he added.