Mitsubishi Motors Philippines Corp. (MMPC) closed the first half of the year recording sales of 30,372 units. This is the highest six months sales that MMPC was able to achieve since its operation. Comparing this from last year’s performance, this year’s figure posted a remarkable double digit growth of 21 percent. Combined report from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA) shows that the industry reached 167,481 units. Given this industry sales, MMPC was able to capture 18 percent market share keeping its position as the second automotive leader in the country.
For the first semester of 2016, it is remarkable to note that MMPC was able to register growth on most of the industry segments. Sales of passenger cars reached 10,083 units a 26% improvement versus the same semester last year. The Mirage and Mirage G4 continue to be highly accepted by the market because of its class-leading features, remarkable fuel economy, practicality and affordability. Light Commercial Vehicles (LCV) are also up by 16.8% with total six months sales of 19,421 units. The locally manufactured L300 and Adventure models remain as top choice among small entrepreneurs and Overseas Filipino Workers (OFWs) because of its value for money and low maintenance cost. Truck sales also improved selling 854 units which is 54.7% better compared to the same period last year.
Meanwhile, June sales reached 5,771 units which is also the highest monthly sales in history. LCV sales grew by 21 percent with total sales of 3,629 units compared to the same month last year. Trucks and Buses sales significantly improved by 50 percent versus May sales. Sales of the all new Montero Sport continue its upsurge. Last month MMPC sold a total of 1,146 units accounting for 46 percent increase. The all new Montero Sport was introduced mid-January this year and to date 4,549 units were already sold. MMPC expects that the sale of the Montero Sport will continue to improve given its features.
Mr. Froilan Dytianquin, MMPC First Vice President for Marketing, said that the company is expecting that sales will continue to rise in the coming months. “We are excited to introduce updates on some of our bestselling models and at the same time come up with more affordable financing plans and promos”, Mr. Dytianquin said. Aside from company’s extensive vehicle line-up, MMPC credits its robust sales to the stable economy, promos and several financing options making brand new car purchase a lot easier. The continued strong OFW remittance have contributed as well especially for its entry level multi-purpose vehicles such as L300 and Adventure. With the exceptional first semester performance, MMPC is optimistic that sales will continue to surge in the coming months. Although sales have improved, MMPC will double its effort as the remaining six months of the year will be very challenging with the company’s aim to sell more than 65,000 units for the year.
Apart from strong sales, MMPC is also focusing on improving and strengthening its after sales support and customer service with the commitment to provide the highest satisfaction to all its valued customers.