The Philippine automotive industry closed the first half of the year with a slight decrease of 1.6%, registering sales of 70,000 units based on Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA) reports. Despite the slight decrease in industry sales, Mitsubishi Motors Philippines Corp. (MMPC) managed to continue its robust sales performance and recorded a modest growth of 7.7% for the first semester of 2011. MMPC was able to sell 16,865 units, capturing 24% market share.
Year to date figures also show that MMPC is now the market leader in total commercial vehicles with sales of 15,997 for the first semester, broken down as 15,759 light commercial vehicles (LCVs), and 238 trucks and buses. MMPC’s commercial vehicle sales grew by 10.5% from the same period last year.
MMPC’s strong performance in the light commercial category can be attributed to the strong demand and wide market acceptance for the Montero Sport and Strada making them best sellers in the total mid-size SUV and total double cab pick up categories, respectively. Sales of the Montero Sport reached 6,408 units while 1,996 units of the Strada pick ups were sold in the first half for an increase of 3.7% and 3% respectively compared to the same period last year.
Both models continue to attract more and more customers not only because of its combined appeal and superb performance brought about by the introduction of the Variable Geometry Turbo technology but also the high value for money proposition it offers to customers especially with added technology enhancements such as the multi-information and multi-media system equipped on some of its variants.
Moreover, locally manufactured models such as the Adventure and L300 also topped their particular segments. MMPC sold a total of 3,553 units of the Adventure while L300 sales reached 3,163 in the first half for a 14.5% and 8.5% increase respectively. Both Adventure and L300 continue to attract fleet requirements, as well as small scale entrepreneurs due its low cost maintenance and highly reliable performance. These models remain to be significant part of MMPC’s vehicle line-up as it contributes to providing more assembly opportunities for its current manpower.
Meanwhile in the truck segment, year to date sales dramatically increased with the introduction of the 7th generation Fuso Canter light duty truck last year. MMPC credits this exemplary double digit growth with the constant patronage the Fuso Canter draws from both local and multinational companies. The Fuso Canter is well known for its reliability, durability and value for money. With these, MMPC was also able to attain an improved market share of 20.5% compared to last year’s 17.4%.
MMPC Vice President for Marketing Services, Froilan Dytianquin said that “We remain positive that MMPC will further increase its sales volume in the second half with coming upgrades and additional variants to its core models”. “However, as MMC, Japan and Thailand manufacturing plants are working on full capacity due to increasing global demand especially for Montero and Strada models, we shall exert full efforts to be able to serve the market requirements which we anticipate to further pick up in the remaining months.”, Dytianquin added.