Mitsubishi Motors Philippines Corp. (MMPC) will further increase its production capacity by operating two shifts in its Sta. Rosa manufacturing facilities this coming November 2016. This is in response to the auto industry’s continuous growth, particularly in the light commercial vehicle segment, which translated to significant boost in demand for its L300 and Adventure models.
In addition, MMPC’s participation in the government’s Comprehensive Automotive Resurgence Strategy (CARS) program, which aims to raise local vehicle manufacturing and expand the country’s auto parts making capabilities, has paved the way for the introduction of the Mirage models in the MMPC production line in the beginning of next year.
To support this increase in production activities, MMPC hired an additional 500 employees for the two-shift production operations. Also, the addition of the Mirage model in the production line next year will increase MMPC’s production output to 39,000 units, which is a 47% increase from this year’s production volume of 26,470 units. MMPC’s Sta. Rosa manufacturing plant has a capacity of 50,000 units annually.
Working on two shift production operations will indeed be a challenge for MMPC since it has been more than two decades since it has operated a full swing two shift production operations in its former plant in Cainta, Rizal. However, the increase in production capacity and added flexibility will help the company be more attuned to the market requirements.
MMPC’s President and CEO, Mr. Yoshiaki Kato, assured its employees that “Although we are facing a tremendous challenge that will push us out of our comfort zones, this is a huge opportunity for our future, it will show to our principal, Mitsubishi Motors Corporation, and the rest of the world that MMPC is globally competitive, comprised of diligent and determined employees with a passion for excellence.”