Mitsubishi Motors Philippines Corporation (MMPC) considered as one of the top automotive assemblers and distributors in this market, is pleased to announce that it has achieved its 500,000th unit cumulative production milestone. Mitsubishi Motors Philippines which started assembly operations in 1964 as Chrysler Philippines Corporation produced models such as the Dodge Colt, Minica F4, Lancer, Cimarron, andMitsubishi trucks.
Today, four and a half decades later, Mitsubishi Motors Philippines enjoys an extensive product line up, which spans from passenger cars, light commercial vehicles and trucks and buses. MMPC’s model line up continues to grow strong with its latest models such as the Pajero, Montero Sport, Outlander, Lancer, Galant, Grandis, Strada, Adventure, L300, Fuzion and Canter and Fuso trucks & bus.
As MMPC locally manufactures the Adventure, L300 cab and chassis, L300 Versa Van, Fuso light and medium duty trucks and bus chassis, it has now started the assembly of the new Lancer EX model which MMPC introduced last year as a completely built-up unit imported from Japan.
Having also survived the economic crisis in the 80’s, MMPC maintained its assembly operations and more importantly its commitment to its customers on after-sales support. In fact, this year MMPC has topped both J.D. Power Asia Pacific Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI) surveys reaffirming its dedication to total customer satisfaction. MMPC has also expanded into 41 outlets nationwide, which is the most extensive network in the automotive industry, making sales and after-sales support accessible to everyone.
MMPC has been aggressively pioneering advancements in the different manufacturing processes making its products superior and world-class in quality level. MMPC was the first to bring to the Philippines the state-of-the- art Japanese automotive painting technology. The Cathodic Electro Deposition Process primer painting system replicates the painting process used by automotive manufacturers in Japan today. Recent improvements undertaken were the investment in an air-conditioned work-in-process paint tunnel to further prevent dust and contaminants from entering the paint area. Another major advancement was the setting up of an Automated Spray Machine which applies the paint primer and top coat consistently. With the addition of the new Lancer EX to its locally assembled vehicles, MMPC invested around P200 million for upgrading its assembly line to include new jigs & fixtures, new welding lines featuring spot welding robots & all new trim and final conveyor lines containing the new ECU coding system.
“Mitsubishi Motors Philippines has been resilient and has persisted uninterrupted manufacturing and marketing activities through periods of difficulty including the economic crisis of the early 80’s. Through periods of recovery and growth, MMPC has expanded and has been aggressively pioneering advancements in the different manufacturing processes,” said Mr. Osamu Masuko, President of Mitsubishi Motors Corporation (MMC). “In its long history, MMPC has been a partner with the government in the development of Philippine automotive industry and a positive force in supplying the vehicle demand of the economy. In doing so, MMPC has achieved a strong brand presence for Mitsubishi vehicles in the Philippines, making MMPC the first manufacturer in this country to achieve this 500,000-unit production milestone”, Mr. Masuko added.
NEW 2010 LANCER EX-ROLLS OFF FROM CAINTA.
This production milestone also marks the introduction of the new Lancer EX that is now being locally manufactured. The 500,000th unit which MMPC recently rolled off in its Cainta facilities is the new Lancer EX model. The introduction of the new Lancer EX in MMPC’s assembly line has further upgraded and strengthened the manufacturing capabilities and skills of MMPC’s labor force.
The production of the Lancer EX is an expression of MMC’s confidence in MMPC’s local manufacturing and the craftsmanship and skills of the Filipinos. “The addition of the Lancer EX in MMPC production signifies that MMPC is ready to meet the highest quality standards that MMC has set for Lancer EX,” said Mr. Masuko.
The Mitsubishi Lancer first hit the streets in 1973. Over the past three decades theLancer has evolved into a sports machine like no other, turning heads on city streets and rally courses alike. After nine generations of development, MMC’s passion for driving has created a blend of power, performance and aerodynamics. Mitsubishi Motors Research and Development’s concept for the Lancer EX is to have a commanding appearance which is characterized by a highly-refined sporty sedan design. MMC’s R&D team worked toward bringing these concepts to life at every stage in the development. It was essential to develop styling that would clearly assert itself even within the extremely competitive compact sedan segment, a commanding appearance that will make heads turn and a character that would be instantly recognizable even from afar.
MMPC is positive that the market will look forward and warmly accept the locally-produced Lancer EX given that it does not only offer dynamic styling, superb performance and power but also value for money. Today, the Lancer EX is manufactured in five Asian countries namely Japan, China, Taiwan, Thailand and in the Philippines.