Mitsubishi Motors Phils. Corp. (MMPC) started the second half of the year with an impressive double-digit growth of 15.7%. MMPC was able to sell a total of 3,275 units for the month of July as compared to 2,830 units sold in June. MMPC also posted significant increases in several industry categories. With the launch of the Lancer EX 1.6 MIVEC in July, sales in the compact car segment dramatically increased by 397.4%. Sales for the compact car category reached 189 units which is so far the highest monthly sales since January of this year. The Light Commercial Vehicles (LCV) also recorded an increase of 10.2% equating to a total of 3,021 units. Pajero sales also increased by 56.5%. Sales for Strada which is one of MMPC’s best-selling models also improved by 26.8%. Accordingly the sales of the locally produced Adventure and L300 models are very well sustained. Adventure sales increased by 23.3% with sales of 576 units.
Meanwhile, the Montero Sport remains to be the bestselling SUV in the country with a total of 7,863 units sold since the start of the year. To date, MMPC has sold more than 40,000 units of Montero Sport since it was introduced during the last quarter of 2008. Accordingly, truck sales also improved by 36% as compared to June sales. Year-to-date figures show a modest increase on all the segments. With these impressive figures MMPC was able to capture 22.6% market share and remains to be the country’s number two best-selling brand.
With the notable start for the second half MMPC is confident that it will continue to improve its market performance. MMPC expects a comeback in the passenger car segment with the introduction of the Lancer EX 1.6 MIVEC and the soon to be launched all-new Mirage. With the consumers’ reception on the all-new Mirage during its sneak preview at the 4th Philippine International Motors Show, MMPC is optimistic that it will create a stronger presence on the Mitsubishi brand and likewise significantly improve the total sales. With the introduction of these new models, higher consumer spending, aggressive promotions and bank financing, MMPC is positive that it will sustain its remarkable growth, increase its market share and achieve the goals set for 2012.