Fast-growing consumer products distributor Intisari Mulia International Incorporated (IMI) recently invested on brand new Fuso Canter trucks and Mitsubishi vehicles in preparation for their business and market expansion in the Philippines. IMI was established in 2012 when it was appointed as the country distributor of Saji brand food products in the Philippines by Delima Oil Products of Malaysia. Apart from being the sole distributor of Malaysian palm oil in the country, the company is also expanding its business and exploring the agriculture, food and beverage and mining industries.
IMI saw the success of Saji products in Cebu as manifested by continuous patronage of their large scale customers including hotels and fast food chains. According to IMI, Saji cooking oil which is only available in Cebu will soon reach every Filipino household as it will be made available in all parts of the country which includes other regions in Visayas, Luzon and Mindanao before the end of the year. As a preparation for this expansion IMI has decided to invest on brand new Fuso Canter trucks and Mitsubishi vehicles to aid them in their operations and realization of the business growth. Fuso Canter trucks and other Mitsubishi vehicles will be their reliable business workhorses in order to distribute their products throughout the market efficiently.
IMI has acquired more than ten units of Fuso Canter trucks through Mitsubishi Motors Philippines Corporation (MMPC), Cebu dealership Fast Autoworld Philippines Corporation (FAPC). To date, five units of Fuso Canter FE85 and eight units of Fuso Canter FE71 were already delivered to them. MMPC Vice President for Vehicle Sales Mr. Mark Medina and FAPC Assistant Vice President Mr. Rene Poro personally turned-over the units to IMI officials Mr. Brando Escudero and Mr. Erico Escudero. Mr. Medina expressed his appreciation to IMI for entrusting their vehicles needs to MMPC. Fuso Canter trucks have been proven as a reliable partner by businesses across different industries considering its easy maintenance and MMPC’s wide distribution network. Owners are also ensured of worry free maintenance with its warranty period of 100,000 kilometers or three years (whichever comes first). IMI officials were very much delighted to receive the units as these investments are vital in keeping their business grow.