Mitsubishi Motors Philippines Corp. (MMPC) is pleased to announce that the Mitsubishi Adventure, a locally manufactured utility vehicle achieved both one hundred thousand production and sales milestones. These milestones are a truly remarkable achievements in the local automotive industry.
MMPC started to produce the Mitsubishi Adventure in October 1997. The Adventure was then introduced to the market in January 1998 and has instantly gained market acceptance. And with full year sales from its introduction, MMPC was able to top overall industry sales in 1998. Total Adventure volume sold from January 1998 until April 2014 is now at 100,300 units.
The Mitsubishi Adventure was designed to respond to the needs of every Filipino families. Mitsubishi Motors developed this model to be an ideal vehicle for the Filipino family given its size, features, affordable price and low running cost. Throughout the years, continuous features and quality improvement were undertaken in MMPC’s desire to exceed its customer’s expectations. To date, the Adventure remains to be a significant model in MMPC’s product line up and as well as in the Philippine market. In fact, the Adventure has been a consistent top ten bestselling model in the Light Commercial Vehicle category. And with its versatility the Adventure has also been a choice vehicle of small to medium enterprises and has proven its reliability that considerably made it a business workhorse.
The celebration of Adventure 100,000 milestone is also equally important for the total automotive manufacturing industry as well. The sustained good demand for the Adventure is substantially contributing to the employment in the country through its direct and indirect workers. The local parts content of the Adventure is one of the highest in the industry at 47%. This only means that the existence of this model does not only benefit the company but also extends to local parts suppliers.
As a way of thanking its valued customers for their continued patronage on the Adventure, MMPC has also announced an attractive offer for all brand new Adventure buyers. From May up to June 2014, MMPC and its dealers will provide as much as P100,000 savings on the Adventure (GLX model). Aside from the significant discounts, all customers who will purchase a brand new Adventure will receive a limited edition windshield sun shade and also will automatically qualify in the raffle for a chance to win P100,000 cash. Ten lucky Adventure customers will win in the raffle.